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10 / 12 / 2007
Hong Kong Students Demonstrate Technology Design Talent at HKUST’s First Intra-School Electronics Gadgets Design Competition
Samsung and HKUST unleash potential of young innovators
for creating a better digital lifestyle
Champion: DBOX360   [Download Photo]

Hong Kong, December 10, 2007 – More than 50 undergraduates from the Hong Kong University of Science and Technology (HKUST) showed off their prowess for technology innovation and creativity with gadgets they designed to enter the “Pioneering a New Digital Lifestyle with Samsung – Smart Gadgets Competition 2007”.

The students from the School of Engineering (SENG) comprised 19 teams and had participated in the “Pioneering a New Digital Lifestyle with Samsung – Smart Gadgets Competition 2007”, the university’s first electronic design competition for students sponsored by Samsung that challenges students’ creativity of inventing their digital lifestyle. The competition started on 18 October 2007, and the participating teams shared with a panel of judges the innovative designs they worked on and benefits they bring to users. Four finalist teams were then shortlisted and demonstrated the product prototypes and their functions in today’s final presentation and answered questions from the judging panel.

The Display Box 360 (DBOX360) team – Chan Tsz Sau, Lo Fu Kin and Chan Wing Yee from year three of SENG emerged as the champion team in the competition. The winning team intended to produce a 360-degree wide projection of text and graphics by spinning a set of configured LEDs at high speed. The resulting projection acts as a text floating in the air. The prototype also supports text sliding and blinking.

“Samsung and the School of Engineering (at HKUST) share the same vision for creating a better global society through technological innovation,” says BW Kim, managing director, Samsung Electronics Hong Kong. “That vision will be pursued by our younger generation and Samsung is committed to working with educators like HKUST in the long run to help foster the creativity and skills of our future digital-lifestyle pioneers.”

”The School of Engineering strives to provide a nurturing environment for young engineering students to develop their skills and grow,” says Professor Paul Ching-Wu Chu, president of HKUST. “As part of that effort, we are keen to work with the private sector to give our students hands-on experience that will benefit their education and future career prospects. Today’s competition is a shining example of the success of this approach.”

“This competition has been a great learning experience for all of us,” says Chan Tsz Sau of Display Box 360 (DBOX360) team. “As engineering students it is vital that we realize our dreams by putting what we learn into practice and get real product design experience. And, to have our project recognized by a worldwide electronics giant like Samsung is extremely encouraging.”

The judges of today’s competition consisted of representatives from Samsung, HKUST and other technology leaders, including

  • Mr. B.W. Kim, Managing Director of Samsung Electronics Hong Kong,
  • Prof. Jang Kyo Kim, Associate Dean of Engineering and Professor of Mechanical Engineering at HKUST,
  • Prof. Alex Leung, Assistant Professor of Electronic Engineering at the Chinese University of Hong Kong, who is also the winner of the Young Scientist Award 2003, and
  • Prof. Oscar Au, Associate Professor of Electronic and Computer Engineering at HKUST

The judges’ selected one winning team and three runners up based on the following criteria:

  1. Creativity and innovation
  2. Impact on enhancing quality of life
  3. Technical competence
  4. Practicality for implementation
  5. Presentation skills

The winning team won a three-day trip to Seoul in Korea including a visit to the Samsung Seoul headquarter and the world-famous Samsung Museum of Art Leeum. The first, second and third runners up received Samsung products and book shop coupons separately.

Founded in 1991, The Hong Kong University of Science and Technology (HKUST) is a an internationally recognized research university with a unique blend of education and research programs in science, engineering, business, humanities and social science. The School of Engineering (SENG) is the largest among the five schools at HKUST, enrolling about in 40% of the University’s undergraduate and graduate students. Committed to teaching and research at the cutting edge of engineering, SENG’s pursuit of excellence has achieved global acclaim. Ranked no.23 globally in the Times Higher Education Supplement 2007 league table of the World's Top University for Technology, HKUST has consistently made top 50 since the table was introduced in 2005. For more information, visit

About Samsung Electronics
Samsung Electronics Co., Ltd. Is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

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Released on behalf of Samsung Electronics H.K. Co. Ltd. by Waggener Edstrom Worldwide. For further information, please contact:

Waggener Edstrom Worldwide
Winnie Cheung / Frances Hui
Tel: +852 2578 2845 / +852 2578 2173
e-mail: /

Samsung Electronics H.K. Co. Ltd.
Jenny Chan
Tel: +852 2862 6469