Jia LIU 劉佳

Prof. Liu Jia holds a joint appointment between Department of Industrial Engineering and Decision Analytics and Department of Marketing at HKUST.  Her research interests have covered a broad range of areas, including consumer search, advertising, pricing, recommender system, user generated content, social media, big data analytics, product assortment, supply chain management, and blockchain. Her research has been published in leading journals (e.g., Marketing Science, Journal of Marketing Research, Management Science, and Quantitative Marketing & Economics). Professor Liu is on the editorial review board of both Marketing Science and the Journal of Marketing Research. Her research has won 2018 John Little award for best marketing paper published in Marketing Science or Management Science. Prior joining HKUST, Professor Liu was a Postdoc researcher at Microsoft Research (NYC). She holds a Ph.D. in Marketing from Columbia University, a M.S. in Statistics, and a B.S. in Mathematics.